What are commercial designers prioritising in 2026 - subtle or vibrant?
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As commercial interiors continue to evolve in line with rising consumer expectations, so must the priorities of interior designers. Read on to find out why choosing the right colours is essential in the process of designing a commercial space…
Commercial Interiors
Think hotels, trendy restaurants, active leisure halls or even social clubs, these are all commercial environments which rely heavily on the enticement of customers to boost their business. Successful spaces are ones where customers feel inspired and welcome; this comes down to more than just the friendliness of the staff.
It is important to create a Brand identity that reflects each unique space, and a well-designed interior is a perfect place to start. Being two of the largest surfaces throughout a building, walls and ceilings are crucial design tools, with more than half of all buying decisions being influenced by colour palette alone.
Curating an aesthetic and functional colour palette allows for the seamless integration between spaces and helps to define zones. Have you ever been in a restaurant and noticed some individuals are there for casual drinks, while others are there for the complete dining experience? Distinguishing spaces (and their activities) helps to prevent a chaotic environment, and through successful colour strategies can maximise day-to-day efficiency.
Using colour to define zones limits different activities from seeping into one space, creating a better experience for all parties.
Colour Theory
When designing a commercial interior space, it is essential that designers understand the psychology behind different colours and their stimulants. The influence of colour has been a theory studied and conducted over many years, with results emphasising how the correct colour palette can impact the entire customer experience, triggering emotions, thoughts and
behaviours.
Sparking emotion is not the only outcome of colour theory in commercial spaces, with specific tones and shades promoting certain visuals and perceptions. For example, deeper shades can transform a larger area into a cozy, relaxed space, whereas lighter shades make a smaller area feel more spacious and open.
2026 Priorities – Valspar Trade
With the ever-evolving world of interior design and the rising expectations from customers, strong, aesthetic interiors are in greater demand than ever. Are you looking for a colour palette that brings the ‘wow-factor’, or instead that calm, relaxing environment that some spaces are calling out for? Increasingly, commercial designers are asking the question; subtle or vibrant?Â
As warmer colours stimulate appetite, they are perhaps more suited to restaurants and food services. For retail spaces, higher-quality performance can be seen when surrounded by vibrant colours, promoting excitement and attracting attention. While softer hues and more subtle colours like blues and greens, can help promote productivity and reduce stress – perfect for workspaces or hotels focusing on wellbeing and recovery. With different colour schemes reflecting feelings and perceptions, it is all about getting the perfect match.
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At Valspar Trade, we guarantee the perfect colour match for any interior. Expanding across 2,000 pre-selected colours or the bespoke colour matching service, you can be assured that whatever the project Valspar Trade will have you covered. With the highest quality colourants and a 99-100% colour match accuracy, Valspar Trade helps commercial designers to prioritise a high standard of customer experience – successfully boosting business and promoting footfall with enticing interiors.