We recognised that some of our pinks had outdated, old-fashioned names that reinforced gender stereotypes. And because we believe colour is for everyone, we thought that needed to change.

So ahead of International Women’s Day, we turned to the nation to rename Dollface, Sweet Angel, Girly Girl, Ladylike, Shy Girl, Dolled Up, Faint of Heart and Dainty Delight.

And the public did not disappoint.

We’re proud to reveal our revamped pink names for a new decade. No more pink to make the boys wink, this colour is for everyone.

The new names are inclusive, empowering and fun.

Check out the colour page to see the new chips, and pick them up from B&Q stores later this year.

Don’t forget that when you mix your own colour, you can name it whatever you want!